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Thanks propercorn for the free delivery! I am working on the brands creative brief which is in association with the 2015 YCN student awards. They are sending these huge boxes to each student who is working on the brief.

This is the 'creative challenge' aka the brief:

How can we creatively bring to life our ethos of ‘done properly’ to our customer?

We want to consider the daily touch points of our customer’s life where they will be most receptive to engagement. How can we creatively connect with them in these moments and give them a memorable burst of our brand and beliefs. This could be in the form of a campaign or piece of communication in a more traditional sense, or it might be an altogether more radical physical engagement or experience.

This is deliberately a very open brief, and we’re interested in your individual interpretation. If you are studying animation, you might want to think about how we could bring our illustrative world to life. As an illustrator, you might want to extend the narrative of our pack design. If you are interested in consumer experience, you may want to revolutionise the corner shops we are stocked in. As a brand we want to challenge the status quo, so welcome creatives from all disciplines.  

These yummy supplies of @propercorn are helping the creative process flow as I work on the brands student brief in the studio today. Can't wait to see what I come up with!

Find out more about YCN and all the briefs http://www.ycn.org/awards/ycn-student-awards/2014-15-ycn-student-awards/briefs?group=1